Yes, of course I do know that advertisements need to be timed in advance of big events – or at the beginning of the season, if they announce new fashion trends. However, I do think that the big GAP ads that are currently displayed in the Hong Kong Central station are just so wrong (and believe me, there are many other winter ads across Hong Kong too – I just happened to snap pictures of those ads while walking to the MTR, I’m not singling out GAP specifically).
They show a woman and man both dressed up in warm jackets and coats for winter.
People passing those ads are actually wearing shorts and t-shirts as we still have (and will continue to have) 27 degrees. The temperature is way too warm to go warm winter clothes shopping!
Looking at the average temperatures recorded at the Hong Kong Observatory between 1981 and 2010, the minimum temperature in November is 19.8 and 15.9 in December. So that’s way to warm to wear a warm coat or jacket, don’t you think?