rwb330 concept store

rwb330 is a concept store that features the classic red-white-blue fabric and is a partnership project between the New Life Psychiatric Rehabilitation Association an artist– called anothermountainman (in real life he is known as Stanley Wong).

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The shop focuses on the classic fabric, made from either polyethylene or polypropylene, that could come in many colours – but for auspicious reasons, the pattern of red, white and blue stripes has become the most-loved in Hong Kong.

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The sturdy plastic canvas has been ubiquitous in Hong Kong since the 1960s. The pattern can be seen not only in bags, but also as awning for outdoor vendors, for cheap fold up chairs, for protective covering in construction sites etc.

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It is a functional and affordable material and Stanley Wong has turned it into apparel. Even Louis Vuitton and Porter came out with their own versions of the Hong Kong icon!

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In case you are wondering what 330 stands for: This resembles the phonetic sound of body, mind and spirit in Cantonese. These are the three areas in which New Life strives to help clients rehabilitate.

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The products at rwb330 are handmade by recovering patients in New Life’s network. The shop sells placemats, tissue box covers, passport covers and many other things that look great! In addition to the red-white-blue fabric you can also buy handmade products and patchwork by local designer Prudence Mak (also known as Chocolate Rain).

rwb 330 also offers creative workshops, including flower arrangements – that’s no surprise given that the shop is closely located to the Flower Market, at 192 Prince Edward Road West in Mong Kok. I would also recommend that you combine rwb330 with a visit to the Flower Market! The shop is open from 10am to 8pm daily and you can find out much more about it in this article on China Daily.

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