I never knew that a floor 13A existed in the Times Square building, it sounds a little bit like a Harry Potter story to me! But maybe that’s the purpose – the floor is for children.
It is a small floor, but it includes a bouncy castle – which is free to use for kids between 90cm and 120cm. You can bounce, climb and slide inside for 15 minutes. 5 children are allowed at any time. It sounds like great fun, unfortunately I am still too big and Lina is too small!
Partytime is the shop next to the bouncy castle, and as the name implies, it sells anything and everything to do with parties!
Next up is Ragmart, which seels beautiful clothes for babies and toddlers. I love their mix and match outfits, they are so original and cute.
The shop that I frequent the most in this section (and the one I wished I had known about much earlier) is Watsons Baby. Finally a shop that has a wide range of baby products – not just diapers, wet tissues and a few tins of formula. No, this shop is big and has lots of products on offer: for feeding, bathing, playing, sleeping, sunbathing, swimming etc.
The food section includes a mix of standard brands such as Heinz, Hipp and Gerber, but there are also Japanese crackers, different brands of pouches and snacks that I have never seen in Hong Kong before.
Bath towels, bath robes, bibs and a whole section with feeding, weaning and drinking is next.
Of course, they sell Mustela and Johnson’s – it seems these brands are very popular with parents in Hong Kong. But there is also Hipp and BabyOrganics on offer.
Keepsake items are next to toys – it is just a shame that it is a big section of plastic toys that make noise, rather than some cute wooden toys that might have a longer life (and don’t need to be battery-powered) – but that’s my take on it!
Kingkow is a brand that sells beautiful baby clothes – which are inspired by the latest styles from the runways of Paris, Milan and New York. So yes, they are more expansive than clothes by Gap or Marks & Spencer, but then the clothes are a little more different and not every kid on the playground will be wearing the same t-shirt.
Dolphin BB has shops in Kowloon City and Koowloon Bay – this one in Causeway Bay is fairly new. The shop specialises in baby products from all over the world and they sell a range of items that include maternity wear, strollers, beds, wooden toys and much more.
Sketchers Kids is not an outlet I have visited yet – but given that Lina is already walking, I might soon end up there picking up new trainers for her.
Finally, at the end of the floor is a Marks & Spencer Outlet specialising only in baby, toddler and kids’ clothes. That explains why the normal Marks & Spencer only stocks food and adult clothing! I had never questioned this and just assumed that I need to go somewhere else to find kids’ clothes (and yes, now I know that I just have to go up!)